In 2011, our founders, Mike McKerns (CEO) and Rob Herbein (President), leveraged their experience in the HR world (staffing, payroll, and technology) to bring a single product to market–branded magazines–that staffing companies would leverage to position their firm as a business partner and thought leader to their clients and prospective clients.

Although we are still firm believers in the power of print publications (see our white paper on why print works!), we have since expanded our services to help our clients facilitate thought leadership through branded and custom print publications, electronic newsletters, sponsored webinars, blog writing, and video content.

Our mission as a content marketing firm is to help position our clients as thought leaders in their market with the goal of increasing client retention, candidate engagement, brand recognition, and new customer acquisition.