The growth of video as a marketing tool has been exponential and shows no signs of slowing!
- According to Cisco, video traffic will be 82% of all consumer Internet traffic by 2021
- And Digital Information World notes that 59% of senior executives agree that if both text and video are available on the same topic on the same page, they prefer to watch video
- Video posts on Facebook have 135% greater organic reach than photo posts, according to Social Media Today
- This is partly because social video generates 1200% more shares than text and images combined