Blogging is not about promoting your services. It’s goal is to create content that speaks to your customers–sharing insight and helping them solve problems. However, creating and maintaining a corporate blog is no easy task. But, with a proven track record of producing an ROI, it deserves a place in your marketing quiver.
47% of buyers viewed 3-5 pieces of content before engaging with a sales rep.
96% of B2B buyers want content with more input from industry thought leaders.
B2B companies that use blogs generate 67% more leads than those that don't.
53% of marketers say blog content creation is their top inbound marketing priority.
1 in 10 blog posts are compounding, meaning organic search increases their traffic over time.
Compounding blog posts make up 10% of all blog posts and generate 38% of overall traffic.
Over its lifetime, one compounding blog post creates as much traffic as six decaying posts.
43% of people admit to skimming blog posts.
75% of HubSpot's blog views and 90% of blog leads come from old posts.
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