5 Ways to Boost Your Content Marketing Game

5 Ways to Boost Your Content Marketing Game

There’s no shortage of content for Google to index these days. As of July 2019 there were nearly 1.7 billion websites, and each day about 500 million Tweets were sent and about 5 million blog posts were published—and those numbers just keep growing. Generating content for the sake of having it around is no longer a winning strategy, because the tremendous scale of content generation means that companies can’t assume that any of their content is guaranteed to be seen. 

The old adage “Content is king” holds true only if the content can attract attention in a very crowded field. Today, for all intents and purposes the ultimate arbiter of what is (and isn’t) attention-worthy is Google and companies that want to get their content in front of an audience need to make sure that it has the relevance and freshness that are likely to improve its rankings in Google search results. By following these five suggestions, organizations can more effectively reach their target audiences.

Make Your Content Count

Make Your Content Count

We founded Mamu Media in 2012 in response to an unmet market need. At the time it seemed that too many companies were putting too much of their energy into generating and disseminating content just for the sake of content. They weren’t trying to meet the specific needs of their clients. Instead, they were using a scattershot approach: they threw a whole bunch of content (in different formats) out into the world and hoped that some of it connected with potential clients or customers well enough to lure them in.

Seven years later (which is a lifetime in the fast-paced worlds of marketing and media), I’m sorry to report that things haven’t changed very much. Too many organizations are still spending a lot of their resources just spreading generic content everywhere they can and hoping that some of it—any of it—will stick somewhere.

“What’s the harm in this approach if the company can afford it?”