QR Codes Are Cool Again!

QR Codes Are Cool Again!

Although QR codes been around for a quarter of a century, it seems that most people in the USA still don’t know what they are and what they can do. To the naked eye they look like gibberish. But these machine-readable barcodes pack quite a punch: in a very small space, they can provide a wealth of information.

Back in the 2000s, QR codes were touted as “the next best thing!” for the marketing industry. But in the USA they’ve remained largely on the periphery of most mainstream marketing efforts for two main reasons. One, because they aren’t readily identifiable texts or pictures, people don’t quite know what to make of them. And two, the ability to decode QR codes has largely been locked up in dedicated applications that people often don’t already have on their devices when they encounter the codes.

With the 2017 release of iOS 11, however, the QR code landscape dramatically changed when the Camera app started to include a built-in QR code scanner. In other words, iOS users no longer need to download special apps in order to read QR codes. This major development basically eliminates the “I don’t already have an app for this and I don’t want to spend time downloading it now” factor that makes people reluctant to engage with QR codes.

Expand Your Content Marketing with Webinars

Expand Your Content Marketing with Webinars

At Mamu Media, we’ve built our business model around content marketing because we believe it’s the best tool out there for building the kinds of relationships that enable an organization to reach its customers most effectively. In recent years, more and more companies have seen the potential of this approach and embraced content marketing in their own campaigns, often with remarkable success.


By presenting content that aligns with their clients’ interests, organizations can build stronger relationships with them. For example, IKEA’s “Oddly IKEA” video leverages the current craze of ASMR (autonomous sensory meridian response) videos to connect with people who are interested in its products. I’ve written before about how Patagonia produces videos about environmental and social responsibility to attract customers who place a high value on those practices. And every day, exercise equipment company Peleton offers its customers hours of new workout videos, a strategy that not only highlights the company’s strengths in its business niche but also fosters customer loyalty.

With Job Titles – Perception is Reality

With Job Titles – Perception is Reality

Not too long ago my daughter asked what my job title is. When I told her that, since I own the company, I don’t really have one, she was completely perplexed. I’m a founder, CEO, editor-in-chief, and director of marketing all rolled into one with a few other jobs mixed in. She then asked if I’m Rob’s boss. Rob is our president and my co-founder. When I said “no” I could tell she was struggling with making sense of it all.

We live in a world where everyone is assigned a job title that helps us understand what their role is in the company. My wife is a teacher. Pretty simple, right? Rob’s wife is a data scientist for a pharmaceutical company. That title may not be as crystal clear as “teacher” or “carpenter” but most would have somewhat of an understanding of what she does based on her title.

Rob and I are perfectly fine with not having a specific title beyond president & CEO that tells the world exactly what we do with Mamu Media on a day to day basis. However, according to an article on Quartz at Work, some millennials will forgo up to $10,000 in annual salary for a job that has a more appealing job title.

LinkedIn and Your Content Strategy

LinkedIn and Your Content Strategy

In our last post, we talked about opportunities to maximize the investment you made in the content you created by extending its reach through various distribution channels. For examples, a blog post can be converted into a video or a whitepaper into a series of infographics.

Just 2 days after writing this post, we discovered a new feature on LinkedIn that allows you to share your powerpoint presentations, white papers, ebooks, and other publications (like custom magazines) in PDF, Word, or PowerPoint format.

We made the discovery after a client posted one of our HR Insights publications on their company page. We honestly felt like we were living under a rock and should have already known about the new feature. However, after sharing the information and their post on LinkedIn, we quickly realized (based on comments) we were not the only one who felt this way.