In our last post, we talked about opportunities to maximize the investment you made in the content you created by extending its reach through various distribution channels. For examples, a blog post can be converted into a video or a whitepaper into a series of infographics.
Just 2 days after writing this post, we discovered a new feature on LinkedIn that allows you to share your powerpoint presentations, white papers, ebooks, and other publications (like custom magazines) in PDF, Word, or PowerPoint format.
We made the discovery after a client posted one of our HR Insights publications on their company page. We honestly felt like we were living under a rock and should have already known about the new feature. However, after sharing the information and their post on LinkedIn, we quickly realized (based on comments) we were not the only one who felt this way.