Reuse and Recycle Your Marketing Content

Reuse and Recycle Your Marketing Content

But definitely, don’t reduce :)

No company can exist without people who are willing to pay for its products or services. But people need to be aware of—and have positive feelings about—a company before they will choose to give it their business. That’s why a critical part of any organization’s operating budget covers marketing and public relations.

For decades, print ads (handbills, newspaper notices, posters, billboard, etc.) were the primary venue for this outreach. Eventually they were joined by radio spots and then television commercials. And in recent years, digital advertising has become a major player on the marketing scene—as you no doubt already know if you’ve ever faced an inbox full of spam viewed a website teeming with banner ads and embedded videos. All of these kinds of media vary in many ways, but they all have one thing in common: they cost money to produce.

The hefty financial investment needed to produce marketing materials and the ever-increasing options for distributing them mean that more and more companies are looking for ways to get the most bang for their buck.

Making Career Development a Habit

Making Career Development a Habit

For too long, career development has been treated as an event – something that happens episodically, generally on an annual basis. It’s a formal line in the sand and opportunity to connect and contract around how to help others grow. It has tended to be highly regulated and dictated, with a focus on the paperwork and processes instead of the person on the other side of the desk.

Imagine if you exercised only once each year. Or meditated annually rather than daily. Positive habits could never be built. And because the same holds true for career development, many leaders are missing an opportunity to powerfully help people (and their organizations) grow.

Authentic, sustainable, engaging development isn’t a one-and-done yearly event. It’s a daily habit of effective leaders.

Ten Habits the Top Members of Your Sales Team Have

Ten Habits the Top Members of Your Sales Team Have

Take a look at your top sales performers and I bet you'll see that they all check at least 9 of these boxes! Selling a company’s products or services is not rocket science (unless you’re selling some sort of rocket propulsion technology). However, for a member of your sales team to be successful they need to have the right personality traits. Some of the habits are innate but all can be taught. Investing the time to select the right members of your team will pay high dividends.

Review: Help Them Grow or Watch Them Go

Review: Help Them Grow or Watch Them Go

What was your last career-planning conversation like?

Mine took place a long time ago, when I was a cog in the wheel of corporate America. My then-manager and I talked about how I saw myself advancing within the company and what I needed to do to achieve my goals there. The conversation energized me, and that evening I went home with renewed enthusiasm for my job and for my role in the organization. A week or so later, though, my enthusiasm faded as I found myself remembering that I’d had similar conversations with my manager before—and nothing had really changed. (And that’s why, the following year, I left that company and started Mamu Media.)

All of my memories of wasted time and energy caused by a manager who was merely going through the motions came flooding back to me when I recently read Help Them Grow or Watch Them Go: Career Conversations Organizations Need and Employees Want, by Beverly Kaye and Julie Winkle Giulioni.

The Power of Analog Personalized Communication!

The Power of Analog Personalized Communication!

Any company is capable of providing top-notch services or selling excellent products. But if the organization isn’t adept at connecting with people, it can’t really achieve long-term or sustainable success. In a world where people are your most important asset and their availability is slim, this is more important now than ever before.

The ability to build strong, positive relationships makes it possible for hiring managers to source and retain top talent, for salespeople to close deals with clients, and for firms to negotiate mutually beneficial arrangements with vendors and suppliers. A client who has a strong relationship with one particular company, for example, will be more inclined to call on that firm first for its business needs. Similarly, employees who feel connected to (and valued by) their colleagues and managers will be less likely to want to move to other organizations.

Clearly, connections are valuable. But how are they created? And once they are created, how are they sustained? The answer to both of those questions is the same: through the personal touch.