The Power of Analog Personalized Communication!

The Power of Analog Personalized Communication!

Any company is capable of providing top-notch services or selling excellent products. But if the organization isn’t adept at connecting with people, it can’t really achieve long-term or sustainable success. In a world where people are your most important asset and their availability is slim, this is more important now than ever before.

The ability to build strong, positive relationships makes it possible for hiring managers to source and retain top talent, for salespeople to close deals with clients, and for firms to negotiate mutually beneficial arrangements with vendors and suppliers. A client who has a strong relationship with one particular company, for example, will be more inclined to call on that firm first for its business needs. Similarly, employees who feel connected to (and valued by) their colleagues and managers will be less likely to want to move to other organizations.

Clearly, connections are valuable. But how are they created? And once they are created, how are they sustained? The answer to both of those questions is the same: through the personal touch.

Content Marketing: The Basics

Content Marketing: The Basics

When it comes to promoting their services and their brands, too many organizations prioritize sales over everything else. Sure closing deals is the ultimate goal of any company—after all, without sales a firm can’t continue to function, much less turn a profit. But today’s sales can’t sustain a company forever. That’s why instead of focusing on short-term gains, an organization should instead work on developing long-term plans to make tomorrow’s sales, too, to ensure that it’s successful (and still around) in the future.

Top 10 Reasons to Use Webinars as a Marketing Tool

Top 10 Reasons to Use Webinars as a Marketing Tool

10. Cost effective. When compared to live in-person events. You don’t need to worry about the minimum number of attendees, venue, catering, or parking

9. Marketing opportunities galore! Digital marketing options like pre-webinar surveys, invites, blog posts about the topic, social media engagement etc.

8. Long shelf life. Use the webinar recordings to extend the life of the content and provide resources for future contacts

Thought Leadership Through Educational Webinars

Thought Leadership Through Educational Webinars

As companies struggle to find good candidates while unemployment rates hit historic lows, in our industry it’s more important than ever to stay relevant in the marketplace and top of mind among clients and prospects. Here’s the big question: How can your organization stand out in this crowded, competitive, and noisy environment?

Before they even connect with a salesperson, B2B buyers are typically already 57% of the way to a buying decision. To close the deal, you need to engage them with your brand—and the best way to do that is with a multipronged approach that focuses on their needs and interests, keeps their attention, and leaves them wanting to learn more about what you offer.

One effective strategy is to host an educational webinar. Webinars are great outreach and development tools, and from a marketing perspective they have three main benefits:

How to Keep Your Resolutions in 2019

How to Keep Your Resolutions in 2019

The start of a new year often brings with it new goals and aspirations. How many times in the past have you set a New Year’s resolution to stop procrastinating, eat better, work out more, drink less, or read more? And how many times did you actually manage to achieve that goal? If you struggle to stick to your resolutions, you’re not alone: most people are in the same boat.

If you want to increase your chances of keeping the promises you make to yourself at the beginning of the new year, I have a proposition for you. Instead of choosing a huge goal that is broadly defined and can be affected by many factors, focus your energy on accomplishing a very specific task that you can control and hold yourself accountable for doing it every day for an entire year.