When it comes to promoting their services and their brands, too many organizations prioritize sales over everything else. Sure closing deals is the ultimate goal of any company—after all, without sales a firm can’t continue to function, much less turn a profit. But today’s sales can’t sustain a company forever. That’s why instead of focusing on short-term gains, an organization should instead work on developing long-term plans to make tomorrow’s sales, too, to ensure that it’s successful (and still around) in the future.
10. Cost effective. When compared to live in-person events. You don’t need to worry about the minimum number of attendees, venue, catering, or parking
9. Marketing opportunities galore! Digital marketing options like pre-webinar surveys, invites, blog posts about the topic, social media engagement etc.
8. Long shelf life. Use the webinar recordings to extend the life of the content and provide resources for future contacts
As companies struggle to find good candidates while unemployment rates hit historic lows, in our industry it’s more important than ever to stay relevant in the marketplace and top of mind among clients and prospects. Here’s the big question: How can your organization stand out in this crowded, competitive, and noisy environment?
Before they even connect with a salesperson, B2B buyers are typically already 57% of the way to a buying decision. To close the deal, you need to engage them with your brand—and the best way to do that is with a multipronged approach that focuses on their needs and interests, keeps their attention, and leaves them wanting to learn more about what you offer.
One effective strategy is to host an educational webinar. Webinars are great outreach and development tools, and from a marketing perspective they have three main benefits:
The start of a new year often brings with it new goals and aspirations. How many times in the past have you set a New Year’s resolution to stop procrastinating, eat better, work out more, drink less, or read more? And how many times did you actually manage to achieve that goal? If you struggle to stick to your resolutions, you’re not alone: most people are in the same boat.
If you want to increase your chances of keeping the promises you make to yourself at the beginning of the new year, I have a proposition for you. Instead of choosing a huge goal that is broadly defined and can be affected by many factors, focus your energy on accomplishing a very specific task that you can control and hold yourself accountable for doing it every day for an entire year.
At a staffing industry conference I recently attended, I heard a presentation about how technology will replace humans in certain sectors. As the speaker offered examples of jobs that no longer require staffing by a human being, I started to wonder if the role of a business-to-business salesperson would ever become similarly obsolete.