webinars

Webinars: A Potent New Addition to Your Marketing Toolkit

Webinars: A Potent New Addition to Your Marketing Toolkit

Content marketing can take many forms. Most people are pretty familiar with the blogs, newsletters, and videos that have dominated the online media landscape for the past couple of decades. Those media are still in heavy rotation in companies’ marketing campaigns, but they are often drowned out in today’s digital cacophony. Audiences are now bombarded with so much onscreen content that they ignore much of it—which means that companies are wasting both time and money producing and disseminating it.

That’s why at Mamu Media we have made print media the cornerstone of our content marketing. It’s a remarkably effective communication tool—and we have the research to support that claim.

We definitely don’t think that companies should put all their eggs in one basket, though! Even if print media forms the foundation of an organization’s outreach efforts, it shouldn’t drop all other methods but should keep looking for other opportunities to engage audiences effectively.
Several years ago, we wrote about a number of offline strategies for content marketing: speeches at conferences, books, magazine articles, white papers, and connecting with local media. All of them are still great tools, and we still highly recommend all of them. But if we were writing that list today, we’d add one more item: live webinars.

Making Career Development a Habit

Making Career Development a Habit

For too long, career development has been treated as an event – something that happens episodically, generally on an annual basis. It’s a formal line in the sand and opportunity to connect and contract around how to help others grow. It has tended to be highly regulated and dictated, with a focus on the paperwork and processes instead of the person on the other side of the desk.

Imagine if you exercised only once each year. Or meditated annually rather than daily. Positive habits could never be built. And because the same holds true for career development, many leaders are missing an opportunity to powerfully help people (and their organizations) grow.

Authentic, sustainable, engaging development isn’t a one-and-done yearly event. It’s a daily habit of effective leaders.

Top 10 Reasons to Use Webinars as a Marketing Tool

Top 10 Reasons to Use Webinars as a Marketing Tool

10. Cost effective. When compared to live in-person events. You don’t need to worry about the minimum number of attendees, venue, catering, or parking

9. Marketing opportunities galore! Digital marketing options like pre-webinar surveys, invites, blog posts about the topic, social media engagement etc.

8. Long shelf life. Use the webinar recordings to extend the life of the content and provide resources for future contacts

Thought Leadership Through Educational Webinars

Thought Leadership Through Educational Webinars

As companies struggle to find good candidates while unemployment rates hit historic lows, in our industry it’s more important than ever to stay relevant in the marketplace and top of mind among clients and prospects. Here’s the big question: How can your organization stand out in this crowded, competitive, and noisy environment?

Before they even connect with a salesperson, B2B buyers are typically already 57% of the way to a buying decision. To close the deal, you need to engage them with your brand—and the best way to do that is with a multipronged approach that focuses on their needs and interests, keeps their attention, and leaves them wanting to learn more about what you offer.

One effective strategy is to host an educational webinar. Webinars are great outreach and development tools, and from a marketing perspective they have three main benefits: