webinars

Making Career Development a Habit

Making Career Development a Habit

For too long, career development has been treated as an event – something that happens episodically, generally on an annual basis. It’s a formal line in the sand and opportunity to connect and contract around how to help others grow. It has tended to be highly regulated and dictated, with a focus on the paperwork and processes instead of the person on the other side of the desk.

Imagine if you exercised only once each year. Or meditated annually rather than daily. Positive habits could never be built. And because the same holds true for career development, many leaders are missing an opportunity to powerfully help people (and their organizations) grow.

Authentic, sustainable, engaging development isn’t a one-and-done yearly event. It’s a daily habit of effective leaders.

Top 10 Reasons to Use Webinars as a Marketing Tool

Top 10 Reasons to Use Webinars as a Marketing Tool

10. Cost effective. When compared to live in-person events. You don’t need to worry about the minimum number of attendees, venue, catering, or parking

9. Marketing opportunities galore! Digital marketing options like pre-webinar surveys, invites, blog posts about the topic, social media engagement etc.

8. Long shelf life. Use the webinar recordings to extend the life of the content and provide resources for future contacts

Thought Leadership Through Educational Webinars

Thought Leadership Through Educational Webinars

As companies struggle to find good candidates while unemployment rates hit historic lows, in our industry it’s more important than ever to stay relevant in the marketplace and top of mind among clients and prospects. Here’s the big question: How can your organization stand out in this crowded, competitive, and noisy environment?

Before they even connect with a salesperson, B2B buyers are typically already 57% of the way to a buying decision. To close the deal, you need to engage them with your brand—and the best way to do that is with a multipronged approach that focuses on their needs and interests, keeps their attention, and leaves them wanting to learn more about what you offer.

One effective strategy is to host an educational webinar. Webinars are great outreach and development tools, and from a marketing perspective they have three main benefits:

Is Using a Subcontractor Putting You at Risk?

Is Using a Subcontractor Putting You at Risk?

Recently, I was talking with a contact who told me that he’s been hearing a few people use the term “Subcontractor” when referring to “Independent Contractors (IC).” My contact said this confused him at first because he’s always considered Subcontractors as small businesses with W-2 employees. He was told that it’s common for an enterprise organization to not do business with “Independent Contractors” (IC) because of the risk factors, but they will do business with a “Subcontractor” that is an S Corp or C Corp, thinking this protects the company from worker misclassification risk.

3 Tips to Building a Dynamic Workforce for a Competitive Edge

3 Tips to Building a Dynamic Workforce for a Competitive Edge

The rise of the gig workforce (a catchall for anyone outside the traditional workforce model; freelancers, independent consultants, contractors, temporary or contingent workers and crowd sourced) has changed how, why, and where we work. We continue to struggle to capture exact numbers on the rapid growth of the gig workforce per Nation1099’s Freelance Study. A new term “the side hustle” is not just for millennials (50% participating currently), now baby boomers are the fastest growing participants; 24% have a side hustle to mitigate the retirement crisis and lack of cushion.