content marketing

Expand Your Content Marketing with Webinars

Expand Your Content Marketing with Webinars

At Mamu Media, we’ve built our business model around content marketing because we believe it’s the best tool out there for building the kinds of relationships that enable an organization to reach its customers most effectively. In recent years, more and more companies have seen the potential of this approach and embraced content marketing in their own campaigns, often with remarkable success.


By presenting content that aligns with their clients’ interests, organizations can build stronger relationships with them. For example, IKEA’s “Oddly IKEA” video leverages the current craze of ASMR (autonomous sensory meridian response) videos to connect with people who are interested in its products. I’ve written before about how Patagonia produces videos about environmental and social responsibility to attract customers who place a high value on those practices. And every day, exercise equipment company Peleton offers its customers hours of new workout videos, a strategy that not only highlights the company’s strengths in its business niche but also fosters customer loyalty.

LinkedIn and Your Content Strategy

LinkedIn and Your Content Strategy

In our last post, we talked about opportunities to maximize the investment you made in the content you created by extending its reach through various distribution channels. For examples, a blog post can be converted into a video or a whitepaper into a series of infographics.

Just 2 days after writing this post, we discovered a new feature on LinkedIn that allows you to share your powerpoint presentations, white papers, ebooks, and other publications (like custom magazines) in PDF, Word, or PowerPoint format.

We made the discovery after a client posted one of our HR Insights publications on their company page. We honestly felt like we were living under a rock and should have already known about the new feature. However, after sharing the information and their post on LinkedIn, we quickly realized (based on comments) we were not the only one who felt this way.


Reuse and Recycle Your Marketing Content

Reuse and Recycle Your Marketing Content

But definitely, don’t reduce :)

No company can exist without people who are willing to pay for its products or services. But people need to be aware of—and have positive feelings about—a company before they will choose to give it their business. That’s why a critical part of any organization’s operating budget covers marketing and public relations.

For decades, print ads (handbills, newspaper notices, posters, billboard, etc.) were the primary venue for this outreach. Eventually they were joined by radio spots and then television commercials. And in recent years, digital advertising has become a major player on the marketing scene—as you no doubt already know if you’ve ever faced an inbox full of spam viewed a website teeming with banner ads and embedded videos. All of these kinds of media vary in many ways, but they all have one thing in common: they cost money to produce.

The hefty financial investment needed to produce marketing materials and the ever-increasing options for distributing them mean that more and more companies are looking for ways to get the most bang for their buck.

The Power of Analog Personalized Communication!

The Power of Analog Personalized Communication!

Any company is capable of providing top-notch services or selling excellent products. But if the organization isn’t adept at connecting with people, it can’t really achieve long-term or sustainable success. In a world where people are your most important asset and their availability is slim, this is more important now than ever before.

The ability to build strong, positive relationships makes it possible for hiring managers to source and retain top talent, for salespeople to close deals with clients, and for firms to negotiate mutually beneficial arrangements with vendors and suppliers. A client who has a strong relationship with one particular company, for example, will be more inclined to call on that firm first for its business needs. Similarly, employees who feel connected to (and valued by) their colleagues and managers will be less likely to want to move to other organizations.

Clearly, connections are valuable. But how are they created? And once they are created, how are they sustained? The answer to both of those questions is the same: through the personal touch.

Content Marketing: The Basics

Content Marketing: The Basics

When it comes to promoting their services and their brands, too many organizations prioritize sales over everything else. Sure closing deals is the ultimate goal of any company—after all, without sales a firm can’t continue to function, much less turn a profit. But today’s sales can’t sustain a company forever. That’s why instead of focusing on short-term gains, an organization should instead work on developing long-term plans to make tomorrow’s sales, too, to ensure that it’s successful (and still around) in the future.