Insights

While there’s no one formula that guarantees top-performing email subject lines, it’s a fact that your email won’t be read if it isn’t opened. That’s why your email subject line needs to grab your reader’s attention from the...

The sales team exists to make sales. Their main role in the company is to bring on new accounts that will help the company to grow revenue. The marketing department...

One of the most fundamental tenets of content marketing is to create valuable, relevant, and consistent content…content that puts the needs and wants of your audience before your own objectives....

Evergreen content is any type of content that doesn’t lose its relevance in a short time and has a much longer shelf life than seasonal or trending content.   Content marketing is...

The average person sees 5,000 advertisements a day. That’s a lot. How can you be sure customers will notice your brand? Here’s the bottom line: when buyers need to pick...

How are you using to stories to recruit more candidates, connect deeper with clients, and humanize your brand? The movies, books, and TV shows we know and love today all...

Like most things related to marketing, there is not a magic bullet or formula that will guarantee results. However, when it comes to email marketing, there is a ton of data available from...

Content marketing lies at the heart of many staffing firms’ marketing plans – it’s useful in establishing thought leadership, generating traffic, driving leads, and more. But with so many companies...

Leading up to the 46th Presidential election last year there was not a single full week in September and October that I did not receive multiple unsolicited SMS (aka text) messages asking for my vote or my opinion on certain...

It’s no secret businesses are struggling right now – the coronavirus pandemic has shifted nearly every aspect of the way we live and work.    Faced with difficult decisions, companies are being forced...

Integrated Direct Marketing (IDM) is a technique where you create a structured, multi-step sales process that integrates outbound marketing (mail, email, social messaging, LinkedIn touchpoints) with sales calls and other...

If your company has existed for any substantial amount of time, odds are your blog has acquired a backlog of old, potentially outdated content. Not all blogs have an expiration...

Content, content, content. The more the merrier, right? Yes – but to an extent. There’s no denying the benefits of a consistent content marketing strategy, but pushing blog posts with...

Rob Herbein walks us through one of our core SMART content offerings, branded content in the form of a hard copy industry magazine.

It’s still very early in 2021, and there is a ton of uncertainty ahead of us. However, one thing that I am sure of is the fact that last year...

Today’s buyers are more educated prior to a first sales conversation due to the amount of information at our fingertips. People prefer to educate themselves through research done on their...

Think back to the last time you were faced with a large purchase. Whether it was in your personal or professional life, there were several factors that helped guide you through the buying process including availability, features...

“Print is too expensive” “You can’t track the effectiveness of print marketing” “Print is outdated… no one reads printed materials these days” Why Print? Because the world is inundated with...

Here’s the thing – nobody likes clickbait. As Mackenzie Froese writes in this post from Haley Marketing, “trick” titles that promise undelivered content lead to high bounce rates and a...

There’s no denying the positive effects of sharing content from your website. However, pushing constant blog posts and articles without any thought to the overall organization of your company’s content...

New learning technology has created advancements in the way content is presented to your audience – tech has transitioned from reactive to proactive. Consider, for example, the last time you...

Cut through the noise with content focused on issues that matter most to staffing buyers!   Smart content offers a multimedia approach to content marketing, ultimately creating touch points where your...

What’s your company known for? Friendly service? Quality talent? Thorough communication? Being an expert at staffing and recruiting in the niche markets you serve? Whatever your brand is about, content...

What is nurture marketing? Content marketing is one heck of an umbrella term – there are dozens of concepts and strategies that fall into this category.   Today, however, we’ll take a look at one type of campaign in particular: nurture marketing. ...

Print’s dead.   We’ve all heard it at one point or another: the ominous, tolling funeral bell for what was once a profitable industry. Right?   Wrong.   It is true that industry professionals today are focused on digital,...

With many states rolling out plans to re-open their economies, you have to wonder what will become the “regular” normal one year from now. Will the “new” normal be the...

When the recent social distancing guidelines and stay at home orders were put into action, it felt like the entire country was put on hold. However, with some hindsight, we...

Fueled by the need for information and straddling the line between online and in-person interactions, webinars have exploded in popularity over the last few weeks as a means to educate and stay...

WILLIAMSVILLE, NY — Haley Marketing, the leading website development, content and recruitment marketing firm serving the temporary staffing and executive recruiting industries, is pleased to announce that Mamu Media LLC, a...

How many of your employees work remotely and spend very limited time (or perhaps no time at all) in the office? Technology has given us the ability to work at...

Temporary and contract staffing sales totaled $138.5 billion in 2018, an increase of 3.4% over 2017, according to data from the American Staffing Association. With an increase of sophisticated PEOs...

Guest post by Silver Rose, president of Silver Rose Enterprises LLC To learn more, please join us on Tuesday January 21st at 1:00 EST (10:00 PST) for a Live Webinar...

The importance of a strong company culture is well documented. Among many benefits are that it leads to a greater talent pool, longer retention, and better bottom line results. The...

According to Cisco, video traffic will be 82% of all consumer Internet traffic by 2021. And, according to Social Media Today, video posts on Facebook have 135% greater organic reach...

Reminiscent of Onin Staffing’s Captain McOninhead, Richard Rosner of Hometown Staffing Services created the “Hometown Hero”, a superhero that appears at events in the community (parades, sporting events, grand openings,...

It is very likely that your staffing agency employees a large number of social media savvy college graduates that are very proud of their alma mater. It is also likely...

Billboards, buses, stadium banners, park benches, etc. all fall under the umbrella of outdoor advertising and can be very effective for driving awareness in specific geographic areas. Visibility in high...

Referrals are awesome. They reduce time to hire, produce employees that stay longer, have a positive impact on employee engagement, and can cost less to recruit. A formal employee referral...

It is no secret that military veterans bring a unique set of skills to the civilian job market (technology, leadership, reliability, attention to detail, and making decisions under high-stakes and...

Today more than ever, employees want to be part of something bigger than themselves and bigger the company they are working for. We like giving back to our communities and...

Whether for financial reasons, boredom, or a need for greater fulfillment or meaning – unretirement is here and you should be leveraging the phenomenon to fill the gaps in your...

You have built an audience of engaged Facebook followers that have a growing desire to engage with video content. In fact, Mark Zuckerberg predicts that by 2020, Facebook will be...

Humanizing your company is an easy way to stand out and attract candidates. Take some time today to find a few stories that showcase how working for your company has...

Stop waiting for candidates to come to you. Show up where you know they will be. Outfit a box truck or conversion van with some computers for applications and on...

No doubt you’ve heard the phrase “Stop and smell the roses.” It’s a reminder to pause every once in a while to notice—and appreciate—the things in our lives that bring...

Most leaders want their companies to have a culture that makes employees actually enjoy coming to work. In addition to the heightened productivity, another benefit of a strong company culture...

To learn more, please join us on Thursday, October 24th at 1:00 EST (10:00 PST) for a Live Webinar with Ira S. Wolfe (Keeping the Human in HR – There’s...

A few years ago, we wrote a post titled “Content Isn’t King—Relationships Are!” in which we unpacked the popular—yet, in our opinion, very misguided—belief that the most important way for...

Content marketing can take many forms. Most people are pretty familiar with the blogs, newsletters, and videos that have dominated the online media landscape for the past couple of decades....

Trust doesn’t happen overnight. Instead, it accumulates over time. Building trust is well worth the effort, though, particularly in the relationships companies have with their employers and their customers. After...

There’s no shortage of content for Google to index these days. As of July 2019 there were nearly 1.7 billion websites, and each day about 500 million Tweets were sent...

We founded Mamu Media in 2012 in response to an unmet market need. At the time it seemed that too many companies were putting too much of their energy into...

If you’re not creating video content, you are missing out on huge opportunity to connect with your audience.

When we announced “Print Is Back, Baby!” a few years ago, at that time such a declaration was still squarely in the “breaking news” category. Although many pundits were talking...

Although QR codes been around for a quarter of a century, it seems that most people in the USA still don’t know what they are and what they can do....

At Mamu Media, we’ve built our business model around content marketing because we believe it’s the best tool out there for building the kinds of relationships that enable an organization...

Not too long ago my daughter asked what my job title is. When I told her that, since I own the company, I don’t really have one, she was completely...

In our last post, we talked about opportunities to maximize the investment you made in the content you created by extending its reach through various distribution channels. For examples, a...

But definitely, don’t reduce :)No company can exist without people who are willing to pay for its products or services. But people need to be aware of—and have positive feelings...

For too long, career development has been treated as an event – something that happens episodically, generally on an annual basis. It’s a formal line in the sand and opportunity...

Take a look at your top sales performers and I bet you'll see that they all check at least 9 of these boxes! Selling a company’s products or services is...

What was your last career-planning conversation like?Mine took place a long time ago, when I was a cog in the wheel of corporate America. My then-manager and I talked about...

Any company is capable of providing top-notch services or selling excellent products. But if the organization isn’t adept at connecting with people, it can’t really achieve long-term or sustainable success....

When it comes to promoting their services and their brands, too many organizations prioritize sales over everything else. Sure closing deals is the ultimate goal of any company—after all, without...

10. Cost effective. When compared to live in-person events. You don’t need to worry about the minimum number of attendees, venue, catering, or parking9. Marketing opportunities galore! Digital marketing options...

As companies struggle to find good candidates while unemployment rates hit historic lows, in our industry it’s more important than ever to stay relevant in the marketplace and top of...

The start of a new year often brings with it new goals and aspirations. How many times in the past have you set a New Year’s resolution to stop procrastinating,...

At a staffing industry conference I recently attended, I heard a presentation about how technology will replace humans in certain sectors. As the speaker offered examples of jobs that no...

Think about how ridiculous it is to buy or sell services based on a markup (i.e., the seller’s profit). When you go into a Starbucks, do you ask the staff...

Recently, I was talking with a contact who told me that he’s been hearing a few people use the term “Subcontractor” when referring to “Independent Contractors (IC).” My contact said...

he staffing industry is a unique beast where the people are the product. With all the quality control tactics known to man there will always be one that’s uncontrollable, the...

A few years ago, I wrote a post titled “Do You Provide Temps—or a Contingent Workforce?” and was reminded recently of the power and impact of the words we use....

Many moons ago, when I was selling staffing services, I would use math to help prospective clients understand the value of the service my company would provide. The eye-opening moment...

Everyone in the staffing industry loves getting job orders—sometimes even to the point of celebrating their arrival with alarms, fanfares, and bells in the office! But not all job orders...

In the very unique and challenging world of temporary staffing, staying at the top of your market requires much more than just great people and strong relationships. It requires a...

In the last issue of our print publication HR Insights, Heather Vaughn (“3 Behaviors That Erode Organizational Trust”) wrote about some possible causes for a decline in employees’ trust in...

The rise of the gig workforce (a catchall for anyone outside the traditional workforce model; freelancers, independent consultants, contractors, temporary or contingent workers and crowd sourced) has changed how, why,...

In the July issue of our HR Insights e-newsletter, I shared an article by David Sturt and Todd Nordstrom (both of the O.C. Tanner Institute) titled “Science Says, If You...

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In March 2018, there were 6.6 million job openings and 6.6 million people looking for jobs. In other words, at the same time companies were struggling to fill positions, there...

Did you know that 71% of all workers in the US are either unengaged or actively disengaged from their jobs? That means that a healthy majority of the workforce is just killing...

Today’s Digital Natives Will Shape Tomorrow’s CommunicationI recently drove my 12-year-old daughter and two of her friends to a Sixers game about an hour away from where we live. As...

For decades, posting a job opening was a relatively simple task­. All a recruiter had to do was share the job description across the appropriate channels and candidates came pouring...

Have you ever heard of phone stacking? When a group of people are out together (say, for dinner at a restaurant), they put their cell phones facedown in a stack...

In December 2017 the U.S. Bureau of Labor Statistics announced that the national unemployment rate was an astonishing 4.1%. This low rate means that many companies have unfilled openings because...

The following four quotes are deep truths about culture. A proper understanding of each statement will help drive you, your team, and your organization to success. They also are –...

When Nintendo released the Virtual Boy gaming console in 1995, that early virtual reality (VR) device flopped both commercially and critically. In the past couple of years, though, several affordable—and...

(This is a guest post by our friend, Cynthia Clay of NetSpeed Learning Solutions.) Is there more or less conflict when teams work virtually? You might think that once you...

It’s easy for a business to get comfortable and rest on its laurels when the cash flow is great and the P&L statement skews toward the P. But history is...

When hiring to fill their clients’ positions, staffing firms usually have a clearly defined list of criteria to consider: skill set, salary range, availability—whatever their clients tell them to look...

Earlier this month, McDonald’s and Snapchat launched a new filter called Snaplications, which lets people take photos of themselves “wearing” virtual McDonald’s uniform hats and name tags. But this is...

In a 2007 article about the then-three-year-old Facebook, Mark Zuckerberg declared, “I’m here to build something for the long term. Anything else is a distraction.” At the time, he wasn’t...

When you hear the term “branded magazines,” your first thought is probably of print magazines that are customized with an organization’s name and sent out to a mailing list. That’s...

Thanks to technology, the phrase “working from home” no longer has to be accompanied by air quotes. Gone are the days when everyone took that statement to be a euphemism...

Happy Groundhog Day! Here in the USA, February 2 is known as the day when Phil, the famous groundhog who lives in Punxatawney, Pennsylvania, issues a weather forecast for the...

You know the old saying “Think globally, act locally”? That works well when talking about taking action to save our planet. But a global—or even national—perspective doesn’t work always so...

Some time ago I had a long conversation with a colleague about the holy grail of marketing success: the unsolicited referral. We discussed the vital role such referrals play in...

Professional conferences offer plenty of opportunities for both networking and information gathering. They’re great places to learn about current trends—and new directions—in a particular industry. I always come home from...

It’s almost 2017, and the skills gap is still here—and it’s wider than ever before. Hopefully, you worked diligently throughout 2016 and already have a plan in place to close...

About thirty years ago, the writer and mythologist Joseph Campbell famously urged, “Follow your bliss.” Campbell was talking about an approach to living in general, but in the ensuing three...

Think about all of the aspects of your business that have changed over the past twenty years. Perhaps you’ve been in this field long enough to remember having to call...

Earlier this week I was reading about candidate marketing (defined by one recent article as “quickly shopping an existing contractor to other open roles that are ‘in house’”) and thinking...

“Don’t sweat the small stuff” goes the old saying. For most things in life, that’s actually pretty good advice. You don’t need to spend an hour deliberating in the grocery...

Our parents and grandparents came of age during an era when someone could start working for a company right after graduation and reasonably expect to stay with that same company...

If you cruise around the Internet, you’ll find a lot of HR and marketing content. Business websites, company blogs, Facebook pages, Twitter feeds—all of that (and more!) is out there,...

Have you ever turned on the television “for just a few minutes,” stumbled upon a show already in progress, and been so riveted that you had to watch it to...

Return on investment is one of the key metrics that companies rely on to measure their success and to chart their future paths, and calculations of ROI are based in...

I’ve written before about how important it is for anyone who wants to succeed in business to keep learning. Regardless of what field you’re in, if you want to stay...

One hot buzzword in business today is “innovation.” No surprise there: in this era of technology-fueled rapid change, new ideas are being developed and disseminated—and even discarded—every day. There’s no...

If you’ve ever traveled by rail in the United Kingdom (or watched any BBC program that includes a scene in the London Underground) you’ve no doubt come across the phrase...

Last week I wrote about taking stock of the state of my business—a common practice among companies during the first few weeks of a new year. Figuring out what did...

For most businesses (at least, those not in the retail or food-service industries!), the two weeks from just before Christmas to just after New Year’s Day is a slow period....

Do you remember what life was like before the Internet? When you think about it, the Internet hasn’t been around all that long. But it is so intertwined in our...

Professional conferences are great places to make connections, hear about new developments in a particular field, and learn new business lessons. I was reminded of this last point just a...

Toward the end of each November, I pause to reflect on the previous year. This annual tradition isn’t an end-of-the-calendar-year review of Mamu Media and the state of our industry....

At Mamu Media we focus on helping our clients use custom publishing to distinguish themselves from their competition and to communicate their messages more effectively. Through custom publishing, companies can...

On the last evening of this month, lots of people will ring your doorbell and each time you answer it you’ll be greeted by ghosts, witches, pirates, fairies, superheroes, and...

The numbers are in and the main media outlets agree with us: print is back, baby! Even as e-readers surged in popularity over the past decade, they never dominated the...

Wikipedia defines content marketing as “any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers.” The Content Marketing Institute says...

“Believing that your competition is stronger and better than you pushes you to better yourselves.—Simon Sinek” Self-improvement is all the rage these days. If you go into any bookstore or...

Each year, August’s transition into September marks the start of a new school year, which brings with it a sense of excitement that just can’t be matched. (Just last week,...

People may not remember what you did or said, but they will always remember how you made them feel. —Maya Angelou Humans have been writing letters to each other for...

As you read this, the International Space Station is currently traveling at 17,000 miles per hour about 250 miles above Earth’s surface. The astronauts and cosmonauts who work aboard the...

Every company’s greatest assets are its customers, because without customers there is no company. —Michael LeBoeuf One of the most important lessons to learn about business is this: never underestimate...

We’ve all experienced failure at different times in our lives. As children we weren’t successful at convincing our parents to let us subsist solely on junk food, and during our...

A few weeks ago I ditched my iPhone for a Galaxy S5. My reason for changing had nothing to do with any preferences about operating systems. (I have no interest...

Take a moment today to ask the top producers in your company to break down their days for you and detail how they spend their time. You’ll probably find that...

Every business dreams of receiving lots of unsolicited referrals. They are, after all, among the highest compliments you can receive in the business world. It’s truly an honor to have...

Companies vary wildly in their sizes, goals, products, services, finances, locations—and in myriad other ways. But one constant applies across the board to all organizations: people are the key to...

When I walked into the office today, my gaze landed on a yellow Post-it note that’s been stuck on the wall next to my desk for well over a year:...

I’m sure you’ve heard the old adage “Content is king.” Ever since Bill Gates published an essay with that title on the Microsoft website in 1996, companies have scrambled to...

There’s a good reason why we’re all familiar with the old saying “You get only one chance to make a first impression”: it applies to every single relationship and interaction...

Imagine this scenario: ahead of a highly anticipated release, a movie studio prepares a huge publicity campaign. Press releases, social media blitzes, magazine interviews, talk-show chats—you name it, it’s lined...

Once digital marketing and media became mainstream communication vectors and proved their worth as cost-effective and easily-tracked ways to promote products and services, print did in fact experience a decline...

Last week, I discussed the importance of diversification in business. When times are good (and right now, the staffing industry is experiencing tremendous growth), companies often become complacent and rely...

Way back in 2013, I wrote that the staffing industry had been growing by leaps and bounds over the preceding few years. This growth continued through 2014, and as 2015...

As of September 2014, freelancers now make up about 34% of the American workforce. Even when you consider that some of that 34% are moonlighters (people who have regular full-time...

As the end of December approaches, we usually turn our thoughts to the next year on the horizon. The start of each new year marks another opportunity to wipe the...

Reference checks have been around for a long time. I don’t know exactly when they started, but I do know that by the time P. L. Travers published Mary Poppins...

At this time last year, I encouraged you to pause for a moment to be thankful for the many wonderful things in your life. As another Thanksgiving approaches, I’m taking...

In the fast-paced world of staffing, an agency doesn’t make a dime until it staffs a position. Finding the right person for the job, however, is often easier said than...

Thanks to technology, the phrase “working from home” no longer has to be accompanied by air quotes. Gone are the days when everyone took that statement to be a euphemism...

If you ask staffing companies to describe themselves, most of them will say they provide great people and great service. Unfortunately, most of them are wrong. In reality, most staffing...

What are the causes of the skills gap? The jury is still out on this question—with rapidly shifting economic realities, it’s hard to isolate the roots of this phenomenon. But...

“Whenever I apply for a job, I feel like I’m sending my resume into a black hole. I can’t even manage to get my foot in the door anywhere!” Have...

Earlier this week, Dallas News columnist Mitchell Schnurman declared Dallas to be “the temp capital of America.” That’s a pretty bold statement, but the numbers certainly back up his claim:...

In real estate, people say that one of the keys to buying or selling a home is “location, location, location.” In staffing, a similar mantra describes one of the keys...

During the summer, my family and another family rented an RV together and took a one-week trip from the Mid-Atlantic up to Maine and New Hampshire. Overall, the trip was...

Earlier this week I read a Staffing Talk post in which a veteran executive described his experiences with the many staffing reps who visit each office each day. The author,...

Think about the many ways we gather information as we move through our lives. We read road signs while driving around town, for example. Some of us enjoy the smell...

A couple of months ago, I was in the process of planning an RV camping trip to Maine. I met with the rental agent, selected the vehicle I wanted, and...

When was the last time you calculated your redeployment ratio? (Redeployed workers are the folks you hire for a temporary role, then reassign after their initial placement with your firm.)...

Are you building your company with the intent to sell it at some point in the future (perhaps as part of your exit strategy or retirement)? Or are you thinking...

With e-mail, e-books, and e-everything dominating the communications landscape, many pundits have gone so far as to announce “Print is dead.” Such a declaration, however, is not only premature but...

Last week I wrote about my recent vacation at Disney with my family and discussed some of the lessons that the staffing industry could learn from the Magic Kingdom. Using...

I spent last week at Disney World with my family. (And yes, I managed to stick to my resolution not to do work while I was on vacation!) As a...

I write each week’s post right before I publish it here, so I can be sure that my efforts are as current as possible. Today’s post, however, is an exception....

Want to get your clients’ attention? Give them free stuff. By “free” I don’t mean “free, but with a catch.” (And I’m definitely not talking about tchotchkes.) I mean something...

Think back to the last time you were at a networking event or conference and someone asked you what you did. What did you say? When I was in the...

About a year and a half ago, as the federal government prepared for the implementation of the Patient Protection and Affordable Care Act (a.k.a. the ACA or Obamacare), I wrote...

Vacation used to be a luxury, but in today’s world it has become a necessity. —Author unknown Memorial Day is nearly here! It marks the official start of the summer:...

Everyone in the staffing industry loves getting job orders—sometimes even to the point of celebrating their arrival with alarms, fanfares, and bells in the office! When I was in the...

Think back to the last time you were on the hunt for a new job. Did you send in the exact same resume, executive summary, and objective for each and...

Last September I offered some negotiation advice drawn from my eight years as head of sales for a regional staffing agency: “Here’s one of the most important lessons I learned...

“All organizations should strive to provide excellent customer service.” That’s an obvious statement, right? I seriously doubt many people would disagree with it. Unfortunately, it’s not the reality it should...

When the recession hit in 2008, companies began to run as lean as possible so they could keep their doors open. The doors did stay open, though, and because work...

Earlier this week, I had a phone call with a staffing company CEO who told me that she’s so inundated with marketing material that she generally ignores most of it....

During my years in the staffing industry, my firm had strong opinions about our ideal candidate profile. We (like a million other companies) wanted young, hungry, recent college graduates who...

Seriously. Just stop. Believing that all staffing agencies are eager to compete with other companies to fill open positions, many clients will give their orders to anyone who calls. These...

In a world where there’s an app for almost everything, it’s certainly no secret that mobile engagement with job seekers continues to rise. Last May, for example, GlassDoor released the...

Last week, the Staffing Industry Analysts website published a blog post by staffing expert Hinda Chalew, who used her title to ask an important question:  “Is Brand Loyalty Dead?” She...

One of the leaders in the recruitment-software field, Bullhorn, recently released its 2014 Staffing and Recruiting Trends Report. This “compendium of useful statistics designed to help recruiting professionals determine where...

Millions of people around the world are spending a good chunk of February with their eyes glued to their television screens, watching the 2014 Winter Olympics. Amazing feats of athleticism,...

The good news: nationwide unemployment rates continue to fall. Last month it dipped below the 7% mark for the first time in over five years! The bad news: millions of...

If you do what you’ve always done, you’ll always get what you’ve always got. —Henry Ford Last week, I met with one of Mamu Media’s prospects who, though he’s been...

Last week I mentioned the skills gap and how it will continue to affect employers in 2014 (and very likely beyond). With widespread staffing shortages on the horizon, some companies...

It’s that time of year again: staffing experts are publishing their lists of predictions for the upcoming year! I’ve come up with a list as well, based on my own...

As 2013 gives way to the new year, people around the world are making their plans for 2014. Many of them resolve to exercise regularly (which is why health clubs...

Back in October I wrote about the importance of sourcing and retaining top talent: “Happy employees are more productive and have higher retention rates—and their happiness is contagious. Happy employees...

Everyone likes to buy—but no one likes to be sold. So why do so many marketing pieces scream “marketing material”? I see this marketing misstep every day. Whether it’s a...

Good staffing firms provide the services that customers want. This translates to recruiting, hiring, and placing the right people to meet a client’s workforce needs. Known as “tangibles,” these services...

I’ve been asked this question more than once, and on each and every occasion my answer has been “Absolutely!” HR departments across the USA have embraced the practice of maintaining...

Each week, I present information that helps readers assess the state of market, develop business strategies, and keep up with (and ahead of!) trends in the staffing industry. As we...

I’ve written a number of posts about the future of temporary staffing and how you can stay ahead of the curve. Fueled by both the economic recovery and the implementation...

In the very unique and challenging world of temporary staffing, staying at the top of your market requires much more than just great people and strong relationships. It requires a...

People often ask me why I decided to build a business around branded publishing. If we’re riding in an elevator together, I have only about five seconds to answer their...

Half a year ago, in “Temporary Staffing: On the Rise—and Boosting the Economy,” I pointed out that numbers from 2012 indicated that employers’ reliance on temporary workers had grown—and that...

The Obamacare rollout continues to teach excellent lessons on how not to implement a large complex program. Since it went live on October 1, the federal government’s new Healthcare.gov website...

At the beginning of the year, I predicted that the use of temporary employees would continue to rise as contingent labor becomes a permanent workforce management strategy. Since I wrote...

Everyone talks about how to sell to the C-suite. Countless books and articles have addressed the topic, and you’ve probably seen some of the bestsellers gracing the shelves of your...

In previous posts we discussed how to build and illustrate value during your sales process by out-valuing your competition and helping your clients and prospects calculate the ROI of temporary...

Back in December I wrote a post titled “Healthcare Reform’s Silver Lining for the Staffing Industry.” In it I talked about the potential for the Patient Protection and Affordable Care...

In previous posts I’ve mentioned that before starting Mamu Media, I spent about eight years as the head of sales for a regional staffing agency that specialized in temporary clerical...

Every marketer’s media toolkit contains e-mail. In fact, until social media came along, e-mail was the primary method businesses used to connect with their customers via the Internet. Even though...

Not that long ago, few people had even heard of online staffing, much less made use of it themselves. Even when Tim Ferriss’s book The 4-Hour Work Week dominated the...

In 1988 Robert Fulghum published All I Really Need to Know I Learned in Kindergarten, a runaway bestseller that spent over two years on the New York Times list and...

A few weeks ago I wrote a post for iCIMS that discussed how to streamline internal employee communication programs. While working on that post, I found myself thinking about a...

Last week we wrote a post about how a company’s use of temporary staffing can be translated into hard cost savings for their clients. In this post, I’d like to...

Last year we wrote about building a business case for a temp-to-hire staffing strategy. The focus of the exercise was to target companies that fit your ideal client profile but...

I’ve discussed in an earlier post how demand for temporary and contingent workers has exploded in recent years. Driven, in part, both by the impending implementation of the Patient Protection...

In the last decade or so electronic advertising (e.g., e-mail, social media)—with its low costs and instant delivery—has become the marketing industry’s darling. But is it as effective as print...

I’m currently out of town on vacation with my family, and today I took my daughter fishing on the Chesapeake Bay. Our intended catch was cobia, but we had no...

Whether we’re talking about business, marketing, or health care reform, simple plan designs are always cleaner and easier. Nature loves simple designs. Think about the famous Fibonacci sequence, in which...

Recognizing that audiences respond well to personalized appeals, marketers have increased their use of variable data in print marketing. Think about the unsolicited offers you get in the mail, for...

How do you succeed in sales? Thomas Ray Crowel, sales expert and the author of Simple Selling: Common Sense That Guarantees Your Success, declared, “Success in sales is the result...

In last week’s post I discussed the recent (and ongoing) growth in the temporary staffing industry, pointing out that although many experts call it a trend, I’m convinced it’s a...

The temporary staffing industry has seen exceptional growth over the past several years, and it appears the trend will continue for the foreseeable future. In fact, in a just-published article...

“Everybody comes to a point in their life when they want to quit. But it’s what you do at that moment that determines who you are.” —David Goggins, Navy SEAL...

How can you maximize the chance that your messaging is read, understood, and retained by your audience? In a nutshell, put it in print. These days, most of us use...

Guest post from our friends at Software Advice. The job of a salesman is hard. Therefore, it should come as no surprise that finding the right sales candidate is no...

I’ve mentioned in other posts that I spent nearly a decade as the head of sales for a regional staffing company. Very early in my career, I learned that if...

Good design is good business. —Thomas J. Watson Jr. When I retrieved my mail from the box at the end of the driveway one day last week, I found a...

A few months ago, I wrote a post about how new rules mandated by the Affordable Care Act (health-care reform) could help the staffing industry (“Health-care Reforms’ Silver Lining for...

“You get only one chance to make a first impression.” We’re all familiar with that old adage and try to keep it in mind at any first meeting: a job...

Marketing experts strive to create brand awareness. A company has brand awareness, for example, when someone who’s asked, “Have you heard of ACME Fancy Cars, which are manufactured in North...

As a staffing professional who works in an industry where people are the product, you already know the importance of strong relationships in this field. Taking the time to build...

In previous posts I’ve mentioned that I spent about eight years as the head of sales and operations for a regional staffing firm in the Philadelphia market. While building the...

At Mamu Media we have long sung the praises of custom and branded print magazines. More than any other medium, they allow you to strengthen connections with your current customer...

At the beginning of this year, the American Staffing Association released its 2012 Annual Economic Analysis. In it the author, Steven Berchem (the chief operation officer of the ASA), points...

To Outsource, or Not to Outsource?  That is indeed the question. Outsourcing makes the news all the time—often in the form of discussions about whether it’s a good idea. There’s...

Did you know that it costs six to seven times more to acquire a new customer than to keep a client you already have? With those figures in mind, you...

A few weeks ago, the vice president of a regional staffing company asked for my help with a postcard campaign. My response was, “Sure—but why waste all that time, paper,...

Nearly a quarter of a century after it first hit bookstores and newsstands in 1989, Steven Covey’s book The Seven Habits of Highly Effective People continues to inspire productivity experts,...

Last week’s post explained the importance of branding and pointed out that an effective branding campaign is within reach of any staffing organization, regardless of its size or budget. As...

What if a client thought of you first every time he or she needed temporary staff in your market? You’d be thrilled for the attention, of course—and for the benefits...

In previous posts, I’vedefined branded publishing and discussed how this medium lets youextend the reach and longevity of your content. I think I’ve made a pretty good case for why...

All staffing firms claim to have great service, the best people, and the most comprehensive screening practices. Actions speak louder than words, however, and simply declaring something doesn’t make it...

Last week’s post discussed some of the challenges in winning attention in today’s crowded messaging marketplace. Increasingly, many organizations that achieve their marketing goals do so through the use of...

We’re about halfway through the first month of 2013, and by now you’re surely thinking about how to make this year the most successful one yet for your organization. Success...

Inlast week’s post I predicted the resurgence of print in 2013—specifically in the form of both branded magazines and custom magazines. Today I’ll present a brief overview of the characteristics...

A few months ago I wrote about using an old friend in the new media marketplace. This “old friend” will be even more visible—and effective—in the coming year. If you...

As 2012 draws to a close we are just over one year away from implementation of the Affordable Care Act. By the time January 1, 2014, rolls around, lawyers and...

What did you have for breakfast today? Yesterday? The day before that? Can you list all the breakfasts you’ve eaten, say, in the past two weeks? I’m guessing that you...

In last week’s blog post, I mentioned how a temp-to-perm strategy might be the best solution for some organizations’ staffing needs. Unfortunately, both staffing firms and their clients often overlook...

I spent eight years as the head of sales for a staffing agency and learned early in my career that you must put together three puzzle pieces if you want...

A few months ago, I wrote about a client who pointed out that although the staffing company I worked for was sending him lots of candidates, a good chunk of...

When I logged into Facebook this morning, Facebook suggested that I “like” Walmart and Samsung because some of my friends “like” them. This got me wondering about the business value...

New books and articles on sales enter the marketplace all the time. A handful of them attract a decent amount of attention, and occasionally one will even cause a bit...

When you were a child, did you ever visit the ice-cream shop and have a hard time selecting just one flavor from the many delicious options displayed in the freezer...

Through hard work and careful planning, you’ve mastered content marketing to position yourself as a thought leader. Other people in your field look to you for inspiration and guidance, your...

In 2010, Staffing Industry Analysts estimated that there were 8,500 staffing companies in the United States, down from about 10,600 in 2007. We’d like to think that the market has grown...

Most business owners and marketing professionals agree: content marketing is one of the keys to success in today’s economy. However, while the bulk of the world is on the digital...

Using a Multifaceted Marketing Plan to Stay Top of Mind How are you staying on the radar screen of the prospects in your market? You can physically be in only...

At first glance, the social media landscape seems overwhelming: LinkedIn, Facebook, Twitter, blogs, Google Plus, Pinterest, Tumblr … I’ve even heard that MySpace might be making a comeback! As you...

You think your salespeople rock. And they certainly do. But even if your staffing sales are going through the roof (and especially if they aren’t) it’s important to know that...

You know that old 80/20 rule, right? It’s the one that claims in most businesses, 80 percent of revenue comes from a mere 20 percent of your clients. But does...

Several years ago, when I was a rising star in the staffing industry, I learned a valuable lesson that has shaped how I approach nearly everything I do today in...

Have you heard the story of how I was “closed” by a plumber? I’ll spare you of the details and sum it up by saying: When the pipes burst I...