Insights

The Benefits of a Pillar Content Strategy

There’s no denying the positive effects of sharing content on your website’s SEO. However, pushing constant blog posts and articles without any thought to the overall organization of your company’s...

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The Enduring Power of Print Marketing

Print’s dead.   We’ve all heard it at one point or another: the ominous, tolling funeral bell for what was once a profitable industry. Right?   Wrong.   It is true that industry professionals today are focused on digital,...

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Staffing Helps Webinar

In Tough Times, Staffing Helps

When the recent social distancing guidelines and stay at home orders were put into action, it felt like the entire country was put on hold. However, with some hindsight, we...

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Stop and Smell the Roses

No doubt you’ve heard the phrase “Stop and smell the roses.” It’s a reminder to pause every once in a while to notice—and appreciate—the things in our lives that bring...

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Keep the Human in HR

To learn more, please join us on Thursday, October 24th at 1:00 EST (10:00 PST) for a Live Webinar with Ira S. Wolfe (Keeping the Human in HR – There’s...

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Building Trust Is a Process

Trust doesn’t happen overnight. Instead, it accumulates over time. Building trust is well worth the effort, though, particularly in the relationships companies have with their employers and their customers. After...

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Make Your Content Count

We founded Mamu Media in 2012 in response to an unmet market need. At the time it seemed that too many companies were putting too much of their energy into...

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Today’s Cutting-Edge Media: Print!

When we announced “Print Is Back, Baby!” a few years ago, at that time such a declaration was still squarely in the “breaking news” category. Although many pundits were talking...

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QR Codes Are Cool Again!

Although QR codes been around for a quarter of a century, it seems that most people in the USA still don’t know what they are and what they can do....

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LinkedIn and Your Content Strategy

In our last post, we talked about opportunities to maximize the investment you made in the content you created by extending its reach through various distribution channels. For examples, a...

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Making Career Development a Habit

For too long, career development has been treated as an event – something that happens episodically, generally on an annual basis. It’s a formal line in the sand and opportunity...

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Content Marketing: The Basics

When it comes to promoting their services and their brands, too many organizations prioritize sales over everything else. Sure closing deals is the ultimate goal of any company—after all, without...

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Walk the Talk

In the last issue of our print publication HR Insights, Heather Vaughn (“3 Behaviors That Erode Organizational Trust”) wrote about some possible causes for a decline in employees’ trust in...

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Sample Post: Aliquam erat volutpat.

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Your Competitors Are Stealing from You

In December 2017 the U.S. Bureau of Labor Statistics announced that the national unemployment rate was an astonishing 4.1%. This low rate means that many companies have unfilled openings because...

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Deep Truths About Culture

The following four quotes are deep truths about culture. A proper understanding of each statement will help drive you, your team, and your organization to success. They also are –...

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Virtual Reality’s Place in Your Workplace

When Nintendo released the Virtual Boy gaming console in 1995, that early virtual reality (VR) device flopped both commercially and critically. In the past couple of years, though, several affordable—and...

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Less Conflict, More Productivity!

(This is a guest post by our friend, Cynthia Clay of NetSpeed Learning Solutions.) Is there more or less conflict when teams work virtually? You might think that once you...

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Stay Relevant—or Fade Away

It’s easy for a business to get comfortable and rest on its laurels when the cash flow is great and the P&L statement skews toward the P. But history is...

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A Staffing Firm’s Toughest Hire!

When hiring to fill their clients’ positions, staffing firms usually have a clearly defined list of criteria to consider: skill set, salary range, availability—whatever their clients tell them to look...

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Always Ask. Does it Support Your Mission?

In a 2007 article about the then-three-year-old Facebook, Mark Zuckerberg declared, “I’m here to build something for the long term. Anything else is a distraction.” At the time, he wasn’t...

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Strategic Uses of Branded Magazines

When you hear the term “branded magazines,” your first thought is probably of print magazines that are customized with an organization’s name and sent out to a mailing list. That’s...

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In Staffing–Think Local!

You know the old saying “Think globally, act locally”? That works well when talking about taking action to save our planet. But a global—or even national—perspective doesn’t work always so...

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Use Your Front Line Wisely

Professional conferences offer plenty of opportunities for both networking and information gathering. They’re great places to learn about current trends—and new directions—in a particular industry. I always come home from...

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Build a Bridge to Close the Gap

It’s almost 2017, and the skills gap is still here—and it’s wider than ever before. Hopefully, you worked diligently throughout 2016 and already have a plan in place to close...

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Don’t Follow Your Passion!

About thirty years ago, the writer and mythologist Joseph Campbell famously urged, “Follow your bliss.” Campbell was talking about an approach to living in general, but in the ensuing three...

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Loyalty Is a Two-Way Street

Our parents and grandparents came of age during an era when someone could start working for a company right after graduation and reasonably expect to stay with that same company...

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Stand on the Shoulders of Giants

One hot buzzword in business today is “innovation.” No surprise there: in this era of technology-fueled rapid change, new ideas are being developed and disseminated—and even discarded—every day. There’s no...

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Mind the (Skill) Gap!

If you’ve ever traveled by rail in the United Kingdom (or watched any BBC program that includes a scene in the London Underground) you’ve no doubt come across the phrase...

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A Narrow Focus Can Pay Off in Droves

Professional conferences are great places to make connections, hear about new developments in a particular field, and learn new business lessons. I was reminded of this last point just a...

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Perspective and Gratitude

Toward the end of each November, I pause to reflect on the previous year. This annual tradition isn’t an end-of-the-calendar-year review of Mamu Media and the state of our industry....

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The Enduring Impact of Custom Publishing

At Mamu Media we focus on helping our clients use custom publishing to distinguish themselves from their competition and to communicate their messages more effectively. Through custom publishing, companies can...

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Don’t Scare People Away!

On the last evening of this month, lots of people will ring your doorbell and each time you answer it you’ll be greeted by ghosts, witches, pirates, fairies, superheroes, and...

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Print is Back, Baby!

The numbers are in and the main media outlets agree with us: print is back, baby! Even as e-readers surged in popularity over the past decade, they never dominated the...

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Thank Your Competitors

“Believing that your competition is stronger and better than you pushes you to better yourselves.—Simon Sinek” Self-improvement is all the rage these days. If you go into any bookstore or...

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Lessons from NASA

As you read this, the International Space Station is currently traveling at 17,000 miles per hour about 250 miles above Earth’s surface. The astronauts and cosmonauts who work aboard the...

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The Value of Failing Your Customers

We’ve all experienced failure at different times in our lives. As children we weren’t successful at convincing our parents to let us subsist solely on junk food, and during our...

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Haptics and Your Marketing Plan

A few weeks ago I ditched my iPhone for a Galaxy S5. My reason for changing had nothing to do with any preferences about operating systems. (I have no interest...

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Never Take Your Customers for Granted

Companies vary wildly in their sizes, goals, products, services, finances, locations—and in myriad other ways. But one constant applies across the board to all organizations: people are the key to...

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Branding: Much More Than a Logo

There’s a good reason why we’re all familiar with the old saying “You get only one chance to make a first impression”: it applies to every single relationship and interaction...

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Magazines Make the Most of Your Messaging

Imagine this scenario: ahead of a highly anticipated release, a movie studio prepares a huge publicity campaign. Press releases, social media blitzes, magazine interviews, talk-show chats—you name it, it’s lined...

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Print in 2015: Alive and Kicking!

Once digital marketing and media became mainstream communication vectors and proved their worth as cost-effective and easily-tracked ways to promote products and services, print did in fact experience a decline...

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Business Resolutions for 2015

As the end of December approaches, we usually turn our thoughts to the next year on the horizon. The start of each new year marks another opportunity to wipe the...

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Giving Thanks for Many Things

At this time last year, I encouraged you to pause for a moment to be thankful for the many wonderful things in your life. As another Thanksgiving approaches, I’m taking...

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The Telecommuting Recruiter

Thanks to technology, the phrase “working from home” no longer has to be accompanied by air quotes. Gone are the days when everyone took that statement to be a euphemism...

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Staffing Companies: Good versus Great

If you ask staffing companies to describe themselves, most of them will say they provide great people and great service. Unfortunately, most of them are wrong. In reality, most staffing...

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The Communication Skills Gap

What are the causes of the skills gap? The jury is still out on this question—with rapidly shifting economic realities, it’s hard to isolate the roots of this phenomenon. But...

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How to Become the Temp Capital of America

Earlier this week, Dallas News columnist Mitchell Schnurman declared Dallas to be “the temp capital of America.” That’s a pretty bold statement, but the numbers certainly back up his claim:...

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Heeding My Words

I write each week’s post right before I publish it here, so I can be sure that my efforts are as current as possible. Today’s post, however, is an exception....

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Stop Accepting Contingent Searches!

Seriously. Just stop. Believing that all staffing agencies are eager to compete with other companies to fill open positions, many clients will give their orders to anyone who calls. These...

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Business Lessons from Sochi

Millions of people around the world are spending a good chunk of February with their eyes glued to their television screens, watching the 2014 Winter Olympics. Amazing feats of athleticism,...

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Staffing Industry Trends for 2014

It’s that time of year again: staffing experts are publishing their lists of predictions for the upcoming year! I’ve come up with a list as well, based on my own...

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Making (and Keeping) Resolutions

As 2013 gives way to the new year, people around the world are making their plans for 2014. Many of them resolve to exercise regularly (which is why health clubs...

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A Competitive Edge through Better Onboarding

Back in October I wrote about the importance of sourcing and retaining top talent: “Happy employees are more productive and have higher retention rates—and their happiness is contagious. Happy employees...

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The Birth of Mamu Media

People often ask me why I decided to build a business around branded publishing. If we’re riding in an elevator together, I have only about five seconds to answer their...

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Selling Services to the “HR-Suite”

Everyone talks about how to sell to the C-suite. Countless books and articles have addressed the topic, and you’ve probably seen some of the bestsellers gracing the shelves of your...

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3 Ways to Increase Staffing Sales Leads

In previous posts we discussed how to build and illustrate value during your sales process by out-valuing your competition and helping your clients and prospects calculate the ROI of temporary...

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Tough Lessons on Teamwork

“Everybody comes to a point in their life when they want to quit. But it’s what you do at that moment that determines who you are.” —David Goggins, Navy SEAL...

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The Power of Good Design

Good design is good business. —Thomas J. Watson Jr. When I retrieved my mail from the box at the end of the driveway one day last week, I found a...

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To Outsource, or Not to Outsource?

To Outsource, or Not to Outsource?  That is indeed the question. Outsourcing makes the news all the time—often in the form of discussions about whether it’s a good idea. There’s...

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Branded Magazines versus Custom Magazines

Inlast week’s post I predicted the resurgence of print in 2013—specifically in the form of both branded magazines and custom magazines. Today I’ll present a brief overview of the characteristics...

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Cut through the Noise!

When you were a child, did you ever visit the ice-cream shop and have a hard time selecting just one flavor from the many delicious options displayed in the freezer...

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Negotiating a Crowded Market

In 2010, Staffing Industry Analysts estimated that there were 8,500 staffing companies in the United States, down from about 10,600 in 2007. We’d like to think that the market has grown...

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A Primer on Marketing through Social Media

At first glance, the social media landscape seems overwhelming: LinkedIn, Facebook, Twitter, blogs, Google Plus, Pinterest, Tumblr … I’ve even heard that MySpace might be making a comeback! As you...

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What is reminder marketing?

Have you heard the story of how I was “closed” by a plumber? I’ll spare you of the details and sum it up by saying: When the pipes burst I...

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