We founded Mamu Media in 2012 in response to an unmet market need. At the time it seemed that too many companies were putting too much of their energy into generating and disseminating content just for the sake of content. They weren’t trying to meet the specific needs of their clients. Instead, they were using a scattershot approach: they threw a whole bunch of content (in different formats) out into the world and hoped that some of it connected with potential clients or customers well enough to lure them in.
Seven years later (which is a lifetime in the fast-paced worlds of marketing and media), I’m sorry to report that things haven’t changed very much. Too many organizations are still spending a lot of their resources just spreading generic content everywhere they can and hoping that some of it—any of it—will stick somewhere.
“What’s the harm in this approach if the company can afford it?”