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Day: January 7, 2020

How to Identify and Communicate Your Differentiators in the Staffing Industry

Temporary and contract staffing sales totaled $138.5 billion in 2018, an increase of 3.4% over 2017, according to data from the American Staffing Association. With an increase of sophisticated PEOs and EORs available to the industry, there are fewer barriers to entry and therefore it’s easier to start a staffing firm now than it was just five years ago. Today, there are an estimated 20,000 staffing firms in the U.S. which all together operate more than 39,000 branch offices.

With this increased competition and a labor pool that continues to shrink, staffing firms must know their differentiators and how to stay ahead of the competition. Strong brands hinge on a clear understanding of what sets them apart from their competition. Their differentiators are easy to understand, target a defined audience and are relevant to that audience. 

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