Words Matter When Positioning Your Services

A few years ago, I wrote a post titled “Do You Provide Temps—or a Contingent Workforce?” and was reminded recently of the power and impact of the words we use. Sales, recruiting, and marketing are all about positioning. Now that we’re in a time where there are more jobs than candidates, this same philosophy can be used in recruiting. So, are you providing your employees with temporary jobs or are you helping them join a company as part of their contingent workforce with the potential to for flexibility and growth?

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