Happy Groundhog Day! Here in the USA, February 2 is known as the day when Phil, the famous groundhog who lives in Punxatawney, Pennsylvania, issues a weather forecast for the rest of the winter.
Since 1993, though, it’s also been connected to the movie Groundhog Day, in which the main character has to relive one particular February 2 until he learns some important lessons. In the spirit of that film, we’re taking a look back at some of our posts that have some pretty valuable lessons to impart. Even though they weren’t written this week, they remain very timely!
“A Narrow Focus Can Pay Off in Droves”: “We can do everything” isn’t necessarily the best approach in business. Figuring out what you do well—and then doing it better than anyone else—can help your organization stand out from its competitors.
“Remember, Content Marketing Is Not About Sales”: If you want your content to be an effective outreach tool, it must offer your readers more than just a sales pitch. Leverage the power it has to help you build and strengthen relationships with both current and prospective clients.
“Build a Bridge to Close a Gap”: The skills gap is still here—and it’s not going away any time soon. So think outside the box to find new ways to connect job seekers with unfilled jobs.
“Want Your Message to Be Remembered? Put It in Print!”: If your message isn’t remembered, then it’s a waste of everyone’s time. Digital communication may be fast and inexpensive, but how often does it really stick with people? Print has demonstrated staying power and remains one of the most powerful messaging vehicles available.
“5 Elements to Building Lasting Relationships in Staffing Sales”: Just because you succeed in signing up a client doesn’t mean your work with that client is done. Successful businesses are built on long-lasting relationships, not on one-shot deals.