It’s that time of year again: staffing experts are publishing their lists of predictions for the upcoming year! I’ve come up with a list as well, based on my own experience, research, and observations. Here’s what I think the staffing industry can look forward to in 2014.
Temps on the Rise
In 2014 we’ll continue to see growth in the use of contingent workers. The use of temps went up more than 200% in 2013, and all signs points to those hiring patterns staying the course next year.
Although the economy keeps improving, the hiring of permanent, full-time works continues to stay level. Until they feel confident that the economy is strong again (and not going to relapse into recession), businesses will hesitate to increase hiring for those positions. As long as uncertainty remains, organizations will rely on contingent staffing to adjust both the number and skillsets of their workers amid changing market conditions.
For a few years now, technology enthusiasts have been raving about the benefits of conducting interviews by video. Now that the technology has fully matured to make video interviewing widely accessible, cost effective, and reliable (in terms of image and sound quality and connection speeds), it’s poised to become the new norm in hiring practices. Because it’s a time- and cost-efficient way for candidates and employers to connect and assess each other, your clients will increasingly expect to have this option available.
We’ve all heard about the skills gap and how shortages of qualified candidates (particularly in science, technology, engineering, and math) have affected the hiring market. I’m sorry to report that the increased demand for STEM workers—and the lack of sufficient qualified people to fill those positions—will still be an issue in 2014. This means that recruiters and staffing firms must look harder to find good people in those fields.
Although most of the chatter about candidate shortages focuses on STEM fields that have been particularly hard hit by the skills gap, there are actually worker shortages in across the board. In 2014, staffing firms will have to compete more than ever to attract top talent. For example, they’ll need to offer better benefits (such as health care, now that the provisions of the Affordable Care Act are in place). We’ll also see increases in the numbers of remote workers, as more employers offer telecommuting and offsite work options to attract qualified hires.
Earlier this week the Forbes website published an article titled “2014: The Year Social HR Matters” that made the following prediction:
For one thing, this year we’ll see more forward-thinking HR leaders making the connection between having a solid social media strategy and finding top talent.
I couldn’t agree more! As we’ve seen over the past few years, social media isn’t just for “social” matters. It’s a big player in everything else we do, too—and our professional lives are no exception.
Candidates and employers alike expect to see social media play a prominent role in any recruitment effort. As companies increase their use of social media in branding and outreach and become more open to using it as a recruitment tool, they increase their opportunities to connect with potentials, particularly passive candidates and anyone not interested in investigating “traditional” job search venues.
People are constantly on the go and expect technology to facilitate ever-easier and more convenient access to information and other resources. Recruiters need to be able to connect quickly and efficiently with prospects who aren’t necessarily sitting at their desks.
About 25% of online activity takes place on mobile devices, and “one in five employers who have mobile career sites reported that at least 20 percent of their applications come through mobile devices.” In 2014 we’ll see continued growth in the mobile recruiting trend, as more and more companies (and candidates) recognize the reach and effectiveness of this approach.
I’ve said it before, and I’ll say it again: print is here to stay. Social media, mobile apps, electronic publications—these are all important tools in any staffing firm’s toolbox, but the research shows that print media offer the best opportunities to connect with your audience. In the coming year, we’ll see print continue its resurgence as an effective communication tool with the potential for a terrific ROI.
At Mamu Media we understand the power of print and are so confident in its effectiveness that we’ve built a business around it. We’ve long been ahead of this particular trend and are well positioned to help you incorporate it into your own business practices.
Do you want 2014 to be the year that print media helps your organization meet its goals? If so, give us a call!