Building Top Line Revenue With the Help of Branded Publishing

Last week we wrote a post about how a company’s use of temporary staffing can be translated into hard cost savings for their clients. In this post, I’d like to share some stories and quotes we received from our clients that help illustrate how our services can translated into top line revenue.

The following email was sent to one of our clients from a very large account in their space. They were calling on this company for over three years with no success. Although they did not fill this original request, the remained opened and they have since become a client.

Hope all is well with you.  

I just received PeopleShare’s HR Insights magazine…very impressive. Wanted to see if you might be able to assist us on this tough to fill job…On­Line Content Coordinator working on Alfresco content….Looking for a temp…possibly temp to perm…here’s the job description…take a look and let me know what you think…looking for a temp in the $25­ $30 range…looking to fill the job between $40­-$45k.   

Think you can assist quickly? Let me know…you always told me that you could handle the tough ones

The following email was sent to one of our clients from the director of staffing and recruitment at one of their clients. This helped us to remember how important client retention is when building bottom line revenue.

My VP just handed me a publication and told me that I had to share with my team – I was surprise to see it was an ER Associates Magazine. It’ incredible and I just wanted to reach out and tell you that personally. So happy to see the company thriving!

The following quotes come directly from our current clients.

“The HR Insights publication helps me to be viewed as a true HR partner rather than just a vendor and I really love the multi-touch aspect of it. Instead of dropping off nick nacks like stress balls and candy jars (that would sit right next a competitor’s) I’m able to deliver a very classy, well done HR Magazine.”

“Take a look at that study you guys did with us on the March/April vs. the May/June issue. We were able to connect with nearly triple the number of prospects by using variable data technology to personalize the message in our printed magazine. This is phenomenal!”

“I really like the unseen touches. Also, since no one else is doing something like this, it helps us stand out and stay top of mind when the people we’re calling on are being hit from all sides with marketing from the competition.”

“In my eyes, this helps reinforce that I’m an extension of their HR department. It helps keep our clients and prospects and informed and the best part is that I don’t have to do anything besides choosing who I want it sent to.”<


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