No Magic Here–A Matter of Supply and Demand of Your Prospects’ Attention

In previous posts, I’vedefined branded publishing and discussed how this medium lets youextend the reach and longevity of your content. I think I’ve made a pretty good case for why branded publishing delivers more positive results (and is therefore more cost effective) than any other marketing medium out there.

But if you’re still on the fence about whether to pursue branded publishing as a marketing strategy for your own business, one number might sway your decision and persuade you to hop off the fence and give it a try: 20%. In short, adding branded magazines to your stable of marketing options may enable you to close as many as 20% of your prospects.

How did I come up with 20%? I didn’t pull that number out of thin air—it’s actually rooted in reality. As part of our own marketing process, we at Mamu Media practice what we preach: just as our clients use customized magazines to target their prospects, we use customized magazines to target ours. It’s an effective strategy for our business on two fronts: it not only gives us a vehicle for contacting potential clients but its content also demonstrates our service.

Since we adopted this approach, we’ve been closing one out of every five prospects we call on. That’s a 20% success rate! Imagine what closing 20% of your prospects would do to your revenue stream.

How can branded publishing help you reach that goal? You don’t need to use any magic tricks here, just some good business sense. Our service leverages supply and demand as it relates to your prospects’ attention. In other words, branded magazines succeed in attracting and keeping attention better than any other marketing medium.

Remember, you and your competitors are all using the same traditional and online marketing methods. To stand out, you need to do something else. Don’t get me wrong—you do need to continue cold calling, sponsoring events, building your Twitter following, connecting with fans on Facebook, and the like.

But if you want to stay top of mind—and potentially open 20% of the doors you encounter—give branded publishing a try. You’ll soon see the results!


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