When you were a child, did you ever visit the ice-cream shop and have a hard time selecting just one flavor from the many delicious options displayed in the freezer case? As an adult, you have probably experienced a similar “option paralysis” when flipping through restaurant menus the size of books. You want to order your food and enjoy your meal, but at the same time you don’t want to miss out on anything noteworthy. With so many choices, how do you decide which dish is worthy of your attention?
Today’s companies find themselves in a similar situation regarding social media. Instead of food menus, though, they’re lost in a sea of content marketing with blogs, tweets, and status updates flooding them with information.
Now that social media is a major marketing tool (with more companies coming on board each day), consider the impact its increasing popularity has on the companies you’re trying to reach.
For example, if you and your four closest competitors each tweet three times per day, post two Facebook updates daily, and write one weekly blog post, the five of you are flooding your followers with 720 unique messages each month. When you combine this with social media updates from the hundreds of other friends and companies trying to get your audience’s attention, you can quickly get a sense of the staggering amount of data directed to them each day. Eventually, those messages all start to the look the same—and your audience won’t know where to direct its attention.
Under these circumstances, how can you be confident that your messages delivered via social media actually reach their intended audience? In short, you can’t.
But what you can do is deliver your message by other means as well. Social media is an effective marketing tool, but when the messages are flying by at a mile a minute, it’s hard for them to catch someone’s eye. One proven solution: augment your messaging toolkit with high-quality, beautifully designed, engaging print media that recipients will want to keep on their desks and share in the physical world.
Branded magazines let you conduct a highly targeted print campaign that distinguishes you from the masses that depend only on online platforms for outreach. By packaging your branding in printed form with information that’s relevant and useful to your audience, you create a messaging product with tremendous staying power—both on your clients’ minds and on their desks—that helps you stay ahead of your competition.