Have you heard the story of how I was “closed” by a plumber?
I’ll spare you of the details and sum it up by saying: When the pipes burst I never thought twice about who to call. I called the guy that spent 2 years sharing a wealth of knowledge without ever asking for anything in return.
I called Mr. Franco
I called him because he effectively used reminder marketing to make sure he was the first person to come to mind when the need for his services came up.
Reminder Marketing is the process of sharing valuable information with your prospects via high quality print and electronic media without ever directly asking for anything in return.
You’re saying “Hi, I’m your friendly neighborhood service provider. One day, I would love the opportunity to do business with you. It may not be today or tomorrow but one day we will partner together. In the meantime, I’m going to provide some information that I hope you find of value. Occasionally, I may call to say “Hi Neighbor – can I buy you a cup of coffee?”
This type of marketing is effective in any industry that is saturated by competition or where needs are random and sporadic.
When selling a service in a market saturated with competitors, if you’re out of sight you’re out of mind. In service industries where a costumer’s need is seasonal, sporadic, or infrequent, the relationship needs to be built long before there’s ever a need to buy.
The bottom lines is; when your clients and prospects have a need for your services, you need to be the first person that comes mind.
Mamu uses print and electronic media which we wrap with your brand to keep your company top of mind to ensure that you’re the first call they make when a business need comes up. In the world of staffing, this can translate into tens of thousands of dollars in additional revenue every year. Our reminder marketing campaign leverages branded publications with a bi-monthly magazine at it’s core reinforced by a monthly eNewsletter.
This will allow you to gently nudge your clients and prospects every month while adding true value.
Who will they call if they don’t think of you first?