The rise of the gig workforce (a catchall for anyone outside the traditional workforce model; freelancers, independent consultants, contractors, temporary or contingent workers and crowd sourced) has changed how, why, and where we work. We continue to struggle to capture exact numbers on the rapid growth of the gig workforce per Nation1099’s Freelance Study. A new term “the side hustle” is not just for millennials (50% participating currently), now baby boomers are the fastest growing participants; 24% have a side hustle to mitigate the retirement crisis and lack of cushion.
In the July issue of our HR Insights e-newsletter, I shared an article by David Sturt and Todd Nordstrom (both of the O.C. Tanner Institute) titled “Science Says, If You Want People to Respond, Tell a Good Story.” The article focused on how leaders can leverage stories to inspire their employees. But it also got me thinking about how recruiters, too, can use great stories to improve their work.
In March 2018, there were 6.6 million job openings and 6.6 million people looking for jobs. In other words, at the same time companies were struggling to fill positions, there was a job available for each person who wanted one. Those open positions went unfilled for several reasons, but one in particular stands out: thanks in large part to educational trends and expectations, there is a major disconnect between the skills that employers need and the skills that job seekers have.
Did you know that 71% of all workers in the US are either unengaged or actively disengaged from their jobs? That means that a healthy majority of the workforce is just killing time when they are on your payroll. But it doesn’t have to be that way. You can create an environment where engagement comes naturally. And, engaged employees are between 42-70% more productive than unengaged employees.
This means that the potential to avoid having to hire more people, which is a challenge in today’s economy, may rest in just engaging the employees you have to let them be more productive.
And usually, all you have to do is ask!
Today’s Digital Natives Will Shape Tomorrow’s Communication
I recently drove my 12-year-old daughter and two of her friends to a Sixers game about an hour away from where we live. As we made our way toward Philadelphia, we all chatted about the girls’ sports activities, favorite classes, and spring break fun. About 20 minutes into the drive, however, the conversation dwindled and (with the exception of some Bruno Mars and Drake playing on the radio) silence settled over the car. It didn’t take me long to notice that all three girls were focused on their phones.